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AMERICAN EXPRESS: TASTE SERIES

TARGET AUDIENCE & BRIEF:

American Express needed to re-invent and re-invigorate their content offering surrounding the exclusive dining experiences offered to card holders .

SOLUTION:

Bespoke created a hybrid of food and adventure programming expressed through a cinematic lens. Designed to engage with multiple passions and touch points, bringing together the universal interests of food, travel, adventure and cultural discovery, this combination resulted in a hugely successful series for American express, delivering some of the highest viewing figures to date and penetrating nine new territories.

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