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AMERICAN EXPRESS: TASTE SERIES

CLIENT & TARGET AUDIENCE:

American Express. Gold and Platinum card holders

BRIEF:

American Express needed to re-invent and re-invigorate their content offering surrounding the exclusive dining experiences offered to card holders .

SOLUTION:

Bespoke responded to the brief with the Taste Series, a narrative hybrid of food and adventure programming told through a cinematic lenses. The series was specifically designed to engage with multiple passions and touch points, bringing together the universal interests of food, travel, adventure and cultural discovery. This combination resulted in a highly engaging format which continues to be a hugely successful series for American express, delivering some of the highest viewing figures to date and penetrating 9 new content territories.

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